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PR Rock Stars: Cambria’s Kelsey Dodson-Smith

Communications Conversations

You were a VP well before you were 30 years old (at Sun Country Airlines)–pretty incredible. You were at Sun Country for seven years, during some fairly impactful moments for the airline. What was it like to work for an airline going through arguably its most turbulent time? Let’s start an airline.” We can do this.

Airlines 116
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Sustainable Caribbean Getaways

5W PR

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

Airlines 133
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A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC

The Hoffman Agency

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36
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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out.

Travel 78
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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Airlines are typically victims of a weather disaster, or occasionally, villains who are forced to make things worse by canceling flights. He could learn a thing or two from Mattress Mack. The American Red Cross.

Airlines 149
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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? United Airlines’ Hemispheres.

Travel 91