Remove Airlines Remove Local Remove Reputation
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Local and International Laws for Protecting Your Social Media Accounts. There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember! Can You Sue Former Employees for Social Media Accounts? How to Create Policies to Legally Protect Your Brand’s Social Media Accounts.

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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Here are some of the reputation “winners” born amid the chaos of the storms. Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. And like any disaster, the hurricanes created heroes, from first responders to small businesses. Mattress Mack. Everyday people.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Southwest Airlines’ soft landing. Pepsi’s graceful mea culpa. Well handled.

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5 Ways To Turn Negative Press into Positive PR

ImPRessions - Crenshaw Communications

It’s bee argued that the amount of time it takes to adequately acknowledge and fix a problem directly correlates to the seriousness of the reputation backlash. It could be argued that no sector suffers the brunt of customer and media criticism as often as the airline industry. The resulting coverage won the day.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Use automation wisely.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.