Airlines Local Writing 
Cision
OCTOBER 6, 2016
Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Local guides can work for your company, but they might be neutral people you build relationships with. Work on your writing skills – they are table stakes. How have communications evolved in recent years?
Cision
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.
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Communications Conversations
MAY 12, 2020
You were a VP well before you were 30 years old (at Sun Country Airlines)–pretty incredible. You were at Sun Country for seven years, during some fairly impactful moments for the airline. What was it like to work for an airline going through arguably its most turbulent time? Let’s start an airline.” We can do this.
Cision
MAY 12, 2017
Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.
PRSay
NOVEMBER 2, 2017
For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. This summer it seemed there was, almost on a weekly basis, some type of crisis — Tiger Woods, Kathy Griffin, United Airlines, Mylan EpiPen or General Mills/Cheerios,” said Oppe.
Beyond PR
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.
Communications Conversations
JANUARY 28, 2015
Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. My take: Big step up here for Curtis, who still works here in Minneapolis even though Olgivly PR doesn’t have a huge footprint locally. But, fewer BIG moves than I anticipated.
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