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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped.

Airlines 159
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How to Stop a Nightmare: Listen to Your Customers

Cision

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

Airlines 137
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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. United Airlines’ Hemispheres. The print magazine, which is also chopped up and distributed digitally assigns reported features to contract travel writers.

Travel 91
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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best. The reason?

Airlines 120
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Company Bites Journalists…Again

Sword and the Script

A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. And then, suddenly, like the airliner itself, the story disappeared and we forgot.

Company 115
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The Art of the Comeback: How These Companies Returned to Prominence

5W PR

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline. In print, Marvel planned some truly shocking storylines.

Company 87
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How to Stop a Nightmare: Listen to Your Customers

Beyond PR

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].