ImPRessions - Crenshaw Communications
APRIL 10, 2017
As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped.
Contently - Strategy
AUGUST 28, 2019
In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. United Airlines’ Hemispheres. The print magazine, which is also chopped up and distributed digitally assigns reported features to contract travel writers.
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PR for Anyone
DECEMBER 27, 2023
From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. What sets this role apart is the chance to immerse herself in these locations for a few days, unlike the routine of an airline pilot.
Shift Communications
JANUARY 22, 2018
To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. United Airlines failed a test of results and skills when it broke Dave Carroll’s guitar in luggage handling, then failed a lack of courage in its response. A Brief Catalog of Failures.
Reputation Us
FEBRUARY 3, 2016
Southwest Airlines is a great, national example. Rather than simply printing that phrase on seat backs, they allow and encourage staff to “animate” that brand through funny and even outrageous behavior. This simple activity—running—makes deep and lasting impressions on the public and elevates the business above their competitors.
PRSay
JUNE 6, 2017
It’s the place where United Airlines made its first statement after its PR crisis a few months ago. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. Now, Twitter has become this de-facto newswire.
Mindful Marketing
AUGUST 9, 2018
Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. ” The incident occurred on a commercial airliner, apparently in coach, where hundreds of people are packed like sardines.
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