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We look to prepare CEOs and others at the outset of an engagement, well before a new productlaunch or other announcement that could possibly result in less-than-positive press. It could be argued that no sector suffers the brunt of customer and media criticism as often as the airline industry.
Just this week, United Airlines removed two young female passengers traveling on employee passes. Leggings, which were deemed inappropriate for employee relatives to wear while traveling on the airline. Puma put out the call for anyone with a United Airlines ticket to visit a Puma store and receive 20% off a pair of leggings.
It comes down to productlaunches. The Miracle on the Hudson, United airlines. There are these big cultural risks, obviously, but is there anything specific that you’re looking out for, or is it just, “We have to be aware of everything because we’re such a big company,” basically?
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