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The Role of PR in the Airline Industry’s Reputation Management

Ronn Torossian

The airline industry is highly competitive and ever-changing. Airlines are always working to stand out, attract customers, and build a strong brand. However, they also face challenges, including crises that can harm their reputation.

Airlines 195
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Creating a Thoughtful Communications Strategy in the Airline Industry

Ronn Torossian

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

Airlines 195
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Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management  

5W PR

Reputation management and business continuity planning has become a cornerstone of successful business strategy. The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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How to Improve Your Business Reputation

PR Fuel

In December of 2022, Southwest Airlines shut down nearly 100% of flights, leaving customers angry and confused. This company damaged its reputation within one day and lost many long-term customers.

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.

Airlines 136