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A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy. It’s not always about crisis management. To launch a key product.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Exhausting. Career-making or breaking.
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. and Lenny Kravitz. and Lenny Kravitz.
Recently a client with a security device contemplated staging an assault or pickpocketing at a tradeshow to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Do know that you don’t always need a Big Idea. The reason?
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. Looking at the numbers.
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. and Lenny Kravitz. and Lenny Kravitz.
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