Airlines Video Web Writing 
Cision
MAY 12, 2017
The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
Sword and the Script
MAY 14, 2019
This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. The video embedded nearby is a snapshot in time that gives you a sense for the rate of indexing by the Onclusive newscrawler. This is the basis of the company’s 2018 Global Media Report which I summarized here.
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Beyond PR
MAY 12, 2017
The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
Cision
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.
Beyond PR
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.
Flatiron Communications
JULY 25, 2014
Scott Mayerowitz , airline industry and travel reporter, The Associated Press: I use social media generally as a cheat sheet. One airline CEO posted on his personal verified Twitter account that the [Malaysian] plane [that disappeared] landed safely in Indonesia, which was obviously not correct. I reach out to these people.
Cision
JANUARY 6, 2016
Facebook today hosts more video views than YouTube does. Teens relish the transient videos and images they can share via Snapchat. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network.
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