ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy. It’s not always about crisis management.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Remote PR Jobs

JULY 11, 2024

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Instead of trying to convince people that they aren't that, they lean into the jokes.

Brand 213

Brand Branding Storytelling Airlines 213

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life.

Airlines 147

Airlines Insurance Insurance Exercises 147

Cision

MAY 1, 2015

Breaking industry stories we’ve been following this week: The Big News: American Airlines suffers delays due to iPad software glitch ( Money ); The Huffington Post leads in digital news ( FishbowlNY ); Live Nation taking over Bonnaroo ( L.A. BIZ ); and Soundcloud making podcasting easier ( The Observer ).

Airlines 120

Airlines Media Software Viral 120

PRSay

FEBRUARY 24, 2017

It’s also a skill the communications team at Southwest Airlines has mastered. That’s why communications teams and the executives they report to often just scan the metrics without fully understanding them.The solution is to “socialize” the data, says Southwest Airlines senior communications specialist Cindy Villafranca.

Social Media 117

Social Media Airlines Media Meeting 117

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Reputation Us

APRIL 12, 2017

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Good grief! CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

PRSay

APRIL 6, 2018

United Airlines. Viral videos. This post is brought to you by RockDove , a proud sponsor of PRSA. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons can we take from the chaos?

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Barokas

DECEMBER 20, 2018

As we’re all drumming up the best and brightest to get our clients noticed in the year ahead, I wanted to share some inspiration in a few of the merriest viral holiday ad campaigns the Internet could find. The Canadian budget airline set up live “Santa-Cams” in airport terminals, asking travelers to share their wish lists for Santa.

Airlines 88

Airlines Viral Travel Groups 88

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Just as Pepsi’s colossal misstep was fading from memory, United Airlines said “my turn” and experienced what was maybe the worst PR week in recent memory after forcibly removing a passenger from an overbooked flight.

Social Media 60

Social Media Airlines Media Viral 60

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Abagnale, Snow suggests, cheated his way to a false success by impersonating doctors, lawyers and airline pilots. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. He spoke from the heart — without regard for the airline’s possible culpability. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

David PR Group

AUGUST 17, 2017

Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana). The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). In Rudolph v United Airlines Holdings, Inc., 2021 WL 534669, at *7 (N.D.

Construction 121

Construction Government Radio Airlines 121

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. ” The incident occurred on a commercial airliner, apparently in coach, where hundreds of people are packed like sardines.

Social Media 50

Social Media Airlines Privacy Media 50

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Beyond PR

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 64

Google Digital PR Mobile SEO 64

Flatiron Communications

JULY 25, 2014

Scott Mayerowitz , airline industry and travel reporter, The Associated Press: I use social media generally as a cheat sheet. One airline CEO posted on his personal verified Twitter account that the [Malaysian] plane [that disappeared] landed safely in Indonesia, which was obviously not correct. I reach out to these people.

Airlines 37

Airlines Journalism Twitter Social Media 37

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll.

How To 40

How To Reputation Viral Airlines 40

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

DECEMBER 17, 2021

United Airlines initially maintained that its decision to remove the passenger was justified. Through those events and subsequent discussions, it became clear that United Airlines’ policies surrounding overbooking flights and situations involving non-compliant passengers (as well as their customer service) required significant improvement.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

SEPTEMBER 13, 2016

The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. Some companies such as airlines, telecoms and media publishers are risking long-term damage as shown in recent cases when the public have called for boycotts, or sponsors have backed out of deals.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ReimaginePR

JUNE 18, 2015

NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

Airlines 120

Airlines Viral Government Local 120

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? This one interaction had me contemplating my loyalty to this airline.

Corporate 167

Corporate Airlines Employee Training 167

David PR Group

OCTOBER 6, 2017

Last year, United Airlines Pilot Michael Folk was suspended after tweeting that Hillary Clinton should be hanged for treason. His disparaging words were captured on video and posted online, turning him into a viral sensation. Her argument is insensitive and idiotic but well within her right to free expression as an American.

Social Media 73

Social Media Airlines Media Reputation 73

Buchanan PR

JANUARY 16, 2025

Shock value, scandal, or even outrageous comments can sometimes fuel viral marketing, leading to a surge in attention. In the digital age, viral moments can amplify attention quickly, and some brands manage to convert that temporary outrage into a longer-term win by strategically navigating the fallout.

Airlines 86

Airlines Viral Crisis Social Media 86

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. A brand is made up of the people who represent it.

Employee 129

Employee Brand Branding Policies 129