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When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.
Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.
Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed.
Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.
Scott Mayerowitz , airline industry and travel reporter, The Associated Press: I use social media generally as a cheat sheet. One airline CEO posted on his personal verified Twitter account that the [Malaysian] plane [that disappeared] landed safely in Indonesia, which was obviously not correct. I reach out to these people.
Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. We have seen many examples: An executive writes an inappropriate tweet and loses her job. Here a few key points to consider when dealing with an online catastrophe.
The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? But he did, oh how he did.
The topic, and the tools/techniques showcased, were put to the test the very next day with the downing of a Malaysian airline by Russian-backed separatists in eastern Ukraine. A recent L.A. ” One conservative pundit, David Frum, jumped the gun by calling BS the dramatic image of two grieving Palestinian men covered in blood.
And, in the wake of the February 14 Parkland shooting, Delta Airlines, Enterprise, Hertz Global, MetLife and a dozen other brands bowed to gun control activists’ insistence that they end discounts for NRA members. In fact, a 2018 Sprout Social study, “ Championing Change in the Age of Social Media ,” concluded that two-thirds of U.S.
A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. United Airlines Drops The Ball. This is probably the most well known crises from this year as United Airlines hasn’t had the best year. Well, Dove thinks women do apparently.
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