article thumbnail

United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?

Airlines 160
article thumbnail

Top 10 Marketing & Communications Posts of 2017

Cision

United Airlines reminded all of us why crisis PR is still incredibly important. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. 2017 was quite a year for marketing and PR professionals. Find out all about it in this post about Cision Impact.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Stop a Nightmare: Listen to Your Customers

Cision

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight.

Airlines 137
article thumbnail

Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

Malaysian Airlines (twice). They are the ones who provide students with real-time situations and simulations , hands on experience with hypothetical scenarios, and ask students to propose and write up a crisis communication proposal or playbook. Just look at this past year alone when we are looking at crisis situations. US Airways.

article thumbnail

How Airlines Like Delta Hold Parents Hostage

Sword and the Script

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

article thumbnail

Finding Your Mission, Vision, Values, and Strategy

Shift Communications

If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. No reporter or influencer wants to write about or talk about something that’s uninspiring. How do you achieve this kind of clarity?

Strategy 157
article thumbnail

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.

Blogging 215