ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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Storytelling Data Data-Driven PR Infographics 189

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? Are they part and parcel of your content marketing strategy?

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Analytics Data-Driven PR Marketing How To 155

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Data-driven PR. PR in 2022: 4 predictions for the year ahead (Agility PR).

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Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. For this, use a statistical tool/method such as multiple regression/linear analysis of variance to understand which metrics potentially drive actions. Video Impact Can Be Measured!

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Video Measurement Communications How To 117

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. This very early application of content marketing came at the perfect time, in a number of ways.

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Content Marketing System Google Data 60

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

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