Analysis Data-Driven PR Internal Technology 
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.
The Hoyt Organization
SEPTEMBER 8, 2023
Also, it allows professionals to employ the right PR strategies when it matters most. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Today, companies expect more from their PR departments.
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ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
When I start discussing branded research possibilities with a client, their first inclination is to point to their own data. Most scaled B2B tech companies are sitting on a pile of interesting data. But, more often than not, internal data doesn’t work for B2B PR. This is natural. Focus on the findings instead.
Shift Communications
AUGUST 8, 2016
If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Shift Communications
APRIL 30, 2015
At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? So what does SHIFT do to avoid the pitfalls?
Onclusive
MARCH 2, 2021
We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. Often this lack of trust stems from fearing a) what if the data does not show the full and true impact of PR/Communications actions taken by the team?
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