Analytics Content Marketing Data-Driven PR 
Shift Communications
NOVEMBER 24, 2014
When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.
Onclusive
DECEMBER 6, 2017
A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.
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Deirdre Breakenridge
NOVEMBER 16, 2016
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?
Sword and the Script
DECEMBER 21, 2021
Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.
Shift Communications
FEBRUARY 20, 2019
If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.
Shift Communications
FEBRUARY 13, 2017
This harkens back to the old days of web analytics, when we all tracked hits. Many of these metrics come from different parts of our analytics infrastructure, especially if our video is posted on multiple channels. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about.
Shift Communications
DECEMBER 29, 2015
Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.
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