Analytics Content Marketing Product Launch 
Cision
DECEMBER 28, 2017
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. March: Revisit Your Best Content. Looking at your blog’s analytics, you can easily see which posts were the most popular. This is great fodder for future content. Images: Pixabay 1 , 2 , 3 ).
Beyond PR
NOVEMBER 9, 2016
There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. What is the call to action?
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ImPRessions - Crenshaw Communications
JULY 6, 2016
The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.
B2B PR Sense
JANUARY 5, 2018
Product launch. Content marketing. Handpicked Related Content. PR instead uses creativity and analytics to tell a story that resonates with your audience. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Social media strategy.
Contently - Strategy
DECEMBER 29, 2022
That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Repurpose or atomize your content.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
5W PR
SEPTEMBER 9, 2021
In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.
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