ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics B2B Measurement 204

Cision

APRIL 27, 2017

Develop clear goals and objectives; then use analytics to help demonstrate and improve the value of PR.”. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.

Company 150

Company Enterprise Measurement Social Media 150

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Use these final three tactics to help improve and maintain a positive brand reputation: 1.Embracing

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary.

Trends 157

Trends Privacy Data Reputation 157

Deirdre Breakenridge

MARCH 23, 2016

Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Newswires (press releases). Owned (company blogs). Text (long or short form). Video (amateur or professional).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. To save time on social listening, scheduling, reporting, and analytics you may consider using the following tools: Cision. SproutSocial. SocialOomph.

SEO 229

SEO Social Media Tools Google 229

Landis PR

JANUARY 28, 2025

Earned media placements in reputable outlets can significantly boost your visibility and credibility. Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions. Tailor pitches to align with journalists beats and interests.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 211

Writing Communications Marketing B2B 211

Flack's Revenge

DECEMBER 5, 2017

With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

Agility PR Solutions

APRIL 10, 2025

com with 46 G2 badges, including the #1 spot across 4 different Enterprise Implementation reports in the PR Analytics category along with maintaining #1 spot for the European and EMEA regional grid for PR Analytics and Press Release Distribution categories. This spring, Agility PR Solutions earned top recognition on G2.com

Report 60

Report Enterprise Analytics Content Marketing 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. What is more valuable than a brand (or personal) reputation? PR generates influence. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Marketwired

FEBRUARY 23, 2016

Google Analytics. Also, you can improve your analytics skills and deepen your understanding of the platform with their free online courses. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. If you’re creating content in PR take note of hacks one and two especially. How do you gain access to analytics? Keyword research step by step.

Tools 137

Tools Publicity SEO Measurement 137

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 113

Interviews Publicity Technology Social Media 113

The Resolution Blog

OCTOBER 7, 2015

And, hey guys, it’s not like we have our troubles to seek as an industry when it comes to reputation. #B: B: SEO’s a subset of marketing. And hey, what’s wrong with marketing anyway. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO.

SEO 120

SEO Engineering Content Marketing Google 120

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. However, you have to know.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. It must be unassailable, and completely white-hat instead of attempting to trick Google.

SEO 100

SEO Google Pinterest LinkedIn 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

MARCH 1, 2022

Q4 said it expanded its “virtual investor day” platform to include more video streaming options, a customizable ESG microsite and post-event analytics. Macquarie University’s custom solution dashboard integrates data from Meltwater with its own research citation data, internal communications reporting and owned social media analytics.

Software 150

Software Case Study Advertising Advertising 150

5W PR

OCTOBER 9, 2024

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. Understanding PR and Digital Marketing Public relations is a strategic communication discipline that builds and maintains positive stakeholder relationships.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression. Identifying the most impactful PR initiatives can optimize future campaigns.

Marketing 78

Marketing Case Study Reputation Advertising 78

ReimaginePR

AUGUST 29, 2016

Use Twitter Analytics. Take a moment to look at Twitter Analytics to assess the health of your Twitter account. Along with the number of followers you’ve gained over a specific time period, your analytics page will give you a monthly overview of your top mentions and top tweets. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS). follow.it.

Google 112

Google Tools Analytics Blogging 112

Burrelles Fresh Ideas

APRIL 9, 2024

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Everything from PR, social, and owned content are starting to bled together into one job.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Analytics and ROI. Jack of all trades. Blended media.

Communications 149

Communications Crisis Internal International 149

Burrelles Fresh Ideas

OCTOBER 10, 2023

Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. You can use analytics tools provided by video hosting platforms (e.g., YouTube Analytics) and social media platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

Critical Mention

FEBRUARY 6, 2020

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 82

How To Media Radio Print 82

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 110

Video Marketing SEO Social Media 110

Prohibition

AUGUST 25, 2023

A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. One of the key benefits of digital marketing is its ability to reach a highly targeted audience. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

APRIL 22, 2017

See these related posts: Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . How to Get the B2B Marketing Persona Right [UML]. 2) Words matter in marketing strategies. On the surface, the difference between sales and influencer marketing is reach and trust. 3) Words matter in analytics and insight.

Writing 67

Writing B2B Analytics Print 67