Contently - Strategy

OCTOBER 9, 2024

Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. Use that aforementioned analytics tool to determine if you should tweak your posting schedule or the length of your content. Monitor the analytics. Use LinkedIn’s analytics tools to track the performance of articles.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

HMA Public Relations

FEBRUARY 23, 2018

The post Twitter Analytics Takeaways appeared first on HMA Public Relations. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it.

Analytics 40

Analytics Twitter Blogging Publicity 40

Stern + Associates

JULY 24, 2024

Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Action Tip: Conduct thorough market research to develop detailed buyer personas.

B2B 62

B2B Marketing Analytics Case Study 62

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

The Proactive Report

OCTOBER 26, 2017

I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic. Your customers expect you to be active and responsive on social media. It is all about social media customer care. You should check out their tutorial videos.

Social Media 113

Social Media Infographics Media Customer Service 113

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Contently - Strategy

SEPTEMBER 18, 2024

3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 Your brand’s content needs to capture attention, or your prospects will go elsewhere. How do you make that happen?

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Prohibition

SEPTEMBER 19, 2024

Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. By tapping into SEO analytics, brands can craft content that speaks directly to consumer needs and trends. Not only should it be clear and enticing to your audience, but it should also include your target keyword.

SEO 62

SEO Engineering B2C Writing 62

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before. Brands can analyze user behavior and preferences to tailor their messages to individual interests.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

OCTOBER 10, 2023

Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Data-driven insights Use analytics tools to gain insights into the company’s social media performance. Know their interests, pain points, and preferred social media platforms. Tailor the PR efforts accordingly.

Social Media 88

Social Media Consumer Media Crisis Management 88

Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. Greater emphasis on data and analytics: We expect to see an increased emphasis on data and analytics in 2023.

Social Media 62

Social Media Marketing Media Instagram 62

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Contently - Strategy

SEPTEMBER 17, 2024

You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. Let’s say your team’s content strategy has been rolling along according to plan for months or maybe even years. And yet, the results still don’t reflect the effort.

Exercises 52

Exercises SEO System eBook 52

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

DECEMBER 28, 2017

Looking at your blog’s analytics, you can easily see which posts were the most popular. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. This is great fodder for future content. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Whether you need a video script, an infographic, or a long-form article, there’s a specialist ready to help. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

5W PR

MAY 24, 2021

For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Readers do not give a lot of time to read press releases, so they have to be scannable. Alternative formats.

Guidelines 88

Guidelines Infographics Writing Examples 88

Contently - Strategy

AUGUST 15, 2024

If you’re starting from scratch with your customer research, Google Analytics and your own audience surveys can become your best buds. Before you go around making changes to your existing SEO strategy (or start to build one), take a look at how your current content is performing with the help of Google Analytics and Google Search Console.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. Social Media Analytics: Analyzing social media for engagement and trend insights. Website Analytics: Studying user interactions on your website to understand audience interests. The trick is making sure you get comfortable with your AI. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). You can gather feedback from data: Are people engaging with your content? Simplicity.

Branding 117

Branding Brand Infographics Analytics 117

Cision

APRIL 27, 2015

See what content on your site people are visiting most through analytics. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? So what can you do? Find out what your audience wants and give it to them. Next, deliver.

Social Media 120

Social Media Pinterest Media Infographics 120

Contently - Strategy

DECEMBER 29, 2022

Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. Unless you use an end-to-end solution that measures full-funnel content performance, you may need multiple data analytics platforms in your MarTech stack beyond Google Analytics.

eBook 137

eBook Product Launch Software Internal 137

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Consulting journalists and PR pros have helped the company create a guide that includes headlines, story angles and ideas for infographics that appeal to media.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Review your analytics to see which posts are performing well. A few questions to consider asking: Does Google Analytics tell you there’s a handful of excellent blog posts driving maximum traffic to your site?

eBook 143

eBook YouTube Video Social Media 143

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. It’s also what Google Analytics can tell you. You also know that most paid SEO tracking systems pull in Google Analytics data. Ironically, some of the most expensive SEO software providers just offer prettied up Google Analytics and Google Webmaster Tools data poured into a different looking interface.

Measurement 100

Measurement Analytics Google SEO 100

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

APRIL 13, 2019

CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8% with One Easy Fix?

Study 112

Study Survey Infographics B2B 112

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Your owned media analytics systems can discern all of these behaviors and many more. Paid Media. Conclusion. Disclosure: Cision/Vocus is a SHIFT client.

Data 157

Data Data-Driven PR System Analytics 157

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. These tools offer user-friendly templates and editing features that can elevate your content.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

OCTOBER 4, 2023

“You need to have the same conversation with a client for at least a year before the client even recognizes that they are in a conversation,” said Edmund Gemmell, the CMO of Kantar, a marketing consulting and analytics firm. Just because I have put out one piece of content, that is not a conversation.”

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Identifying trends and patterns through data using search-based analytical tools like Explorazor allows for informed decisions, leading to improved content quality and more targeted, relevant pieces.

Engineering 100

Engineering Writing Mobile SEO 100

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Analytics Data Data-Driven PR Infographic' Embed this map on your own website! Just copy and paste this code: How did we build the new map?

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60