Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner. How do you get your content ranked in these coveted spots?

Digital PR 264

Digital PR Marketing Infographics Video 264

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can keep track of these impressions using analytics tools or analytic features provided.

Measurement 104

Measurement Tools Brand Branding 104

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

JANUARY 13, 2025

Companies are leveraging analytics to understand audience behavior, track campaign performance, and refine their strategies based on real-time insights. Consider incorporating visuals, such as infographics or videos, to enhance engagement. However, the evolution of thought leadership did not stop there.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

DECEMBER 28, 2017

Looking at your blog’s analytics, you can easily see which posts were the most popular. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. This is great fodder for future content. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

FEBRUARY 9, 2025

Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Share original research, industry analysis, and customer success stories that journalists can reference. Press releases still matter but require a modern approach.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

DECEMBER 31, 2024

Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Use analytics tools to gain insights into the audience’s behavior and preferences. Respond to comments and messages, run contests and giveaways, and encourage user-generated content.

Creativity 78

Creativity Social Media Strategy Brand 78

Solo PR Pro

MAY 10, 2016

Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. From Visually.

Infographics 40

Infographics Analytics Measurement Marketing 40

The Proactive Report

OCTOBER 26, 2017

I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic. Your customers expect you to be active and responsive on social media. It is all about social media customer care. You should check out their tutorial videos.

Social Media 113

Social Media Infographics Media Customer Service 113

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Your owned media analytics systems can discern all of these behaviors and many more. Paid Media. Conclusion. Disclosure: Cision/Vocus is a SHIFT client.

Data 157

Data Data-Driven PR System Analytics 157

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Contently - Strategy

AUGUST 15, 2024

If you’re starting from scratch with your customer research, Google Analytics and your own audience surveys can become your best buds. Before you go around making changes to your existing SEO strategy (or start to build one), take a look at how your current content is performing with the help of Google Analytics and Google Search Console.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation.

Analytics 60

Analytics Data Report Measurement 60

Stern + Associates

JULY 24, 2024

Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Action Tip: Conduct thorough market research to develop detailed buyer personas.

B2B 114

B2B Marketing Analytics Case Study 114

Cision

APRIL 27, 2015

See what content on your site people are visiting most through analytics. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? So what can you do? Find out what your audience wants and give it to them. Next, deliver.

Social Media 120

Social Media Pinterest Media Infographics 120

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. Also, you can improve your analytics skills and deepen your understanding of the platform with their free online courses.

Tools 125

Tools Analytics Software B2C 125

Presspage

JANUARY 21, 2025

Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Analytics and Insights Understanding how your press releases perform is key to improving your PR strategy. Use it to reinforce your key message while avoiding overused buzzwords like unique or one-of-a-kind.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Consulting journalists and PR pros have helped the company create a guide that includes headlines, story angles and ideas for infographics that appeal to media.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

APRIL 13, 2019

CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8% with One Easy Fix?

Study 138

Study Survey Infographics B2B 138

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Solo PR Pro

FEBRUARY 7, 2017

Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. In this infographic from Salesforce Canada , you’ll learn what data to analyze to improve your content marketing programs. Learn more in the infographic below. Click To Enlarge. Via Salesforce.

Analytics 40

Analytics Content Marketing Google Infographics 40

HMA Public Relations

FEBRUARY 23, 2018

The post Twitter Analytics Takeaways appeared first on HMA Public Relations. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it.

Analytics 46

Analytics Twitter Blogging Publicity 46

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. It’s also what Google Analytics can tell you. You also know that most paid SEO tracking systems pull in Google Analytics data. Ironically, some of the most expensive SEO software providers just offer prettied up Google Analytics and Google Webmaster Tools data poured into a different looking interface.

Measurement 100

Measurement Analytics Google SEO 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

While the deadlines aren’t always so tight, the position typically requires strong research skills, focus, and a sharp, analytical mind. Like most social media teams, ours provides analytics to gauge performance and make recommendations to grow followers, shares, friends and other KPIs. A digital/social media star.

Agency 136

Agency Analytics Creativity Social Media 136

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' It covered a lot of content in a short period of time, but my goal was to prove out a premise.

Media Relations 69

Media Relations Trends Media Infographics 69

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). You can gather feedback from data: Are people engaging with your content? Simplicity.

Brand 117

Brand Branding Infographics Analytics 117

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 183

Survey Marketing B2B Study 183

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Using data and analytics to inform content production: The media has learned this lesson well. They watch their analytics with a very sharp eye and use the data to inform their choice of content. Brand newsrooms must do the same.

Trends 100

Trends Media Case Study SEO 100