ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. They can also be used like flash polls after a news event. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

APRIL 13, 2019

CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8% with One Easy Fix?

Study 138

Study Survey Infographics B2B 138

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

OCTOBER 9, 2024

Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Monitor the analytics. Use LinkedIn’s analytics tools to track the performance of articles.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Growing any team is a leadership challenge. Read more: WSJ: In-house Agencies on Rise as Advertisers Seek Services Closer to Home.

Creativity 80

Creativity Study Survey Advertising 80

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. They created 54 different pieces of multimedia thought leadership over the course of a few months, including press releases, webinars, tip sheets, blog posts, SlideShares and email campaigns.

eBook 70

eBook Viral Conference Content Marketing 70

Contently - Strategy

JULY 31, 2019

A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. They also give some pretty useful analytics to help you see what’s working and what’s not. Google Analytics : Your time and money is low and fleeting. It has an easy to use drag and drop builder and a ton of graphics and formats to choose from. year for the premium version.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

PRSay

NOVEMBER 18, 2016

Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. It’s always been a powerful piece of a marketer’s toolbox, but has lacked the analytics and attribution power that benefit its paid and owned counterparts.

Media 60

Media Leadership Enterprise Data 60

Presspage

JANUARY 21, 2025

Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. Company news When sharing organizational updates like leadership changes, anniversaries, or new initiatives, your press release should emphasize the significance of the news.

Writing 78

Writing How To Product Launch Crisis 78

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. c) strategic thinking (48%).

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Content Marketing Budgets.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Waxing UnLyrical

APRIL 18, 2016

There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. User-Generated Content Landmines to Watch Out For (Infographic). How to Use Twitter Analytics to Improve Your Engagement. Here are some ideas. ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa.

Strategy 60

Strategy Communications Case Study Infographics 60

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

JANUARY 16, 2015

I talked about analytics being the “sideways” approach to measuring PR over at Spin Sucks. Marketwired released a fun infographic on the 2015 PR Wish List. Around the Web Events Shonali Burke colorcomm prsa webinar thought leadership panel wwpr' We launched our very first ebook in January. Have you grabbed it yet?

Web 40

Web Leadership eBook Infographics 40

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. A white paper from three years ago may not reflect your current business strategies as well as a more recent infographic about your corporate responsibility efforts.

How To 48

How To Media Print Real Estate 48

Solo PR Pro

JUNE 9, 2015

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. Let the world see your thought leadership. Infographics. Coming up with topics for a guest blog post is similar to writing for one’s own blog (if you have one).

Blogging 40

Blogging Guidelines eBook Viral 40

Prowly

FEBRUARY 26, 2025

If not, dive into the topic for insightful analytics ASAP. Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry. Always remember to check sentiment. Leads - measure how many potential customers or prospects want to buy your product.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. Blog often and regularly.

Blogging 136

Blogging Writing Engineering Analytics 136

Contently - Strategy

SEPTEMBER 18, 2024

3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. Cutting-edge thought leadership is one way to stand out. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 How do you make that happen? But can you go even further?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 90

Survey Trends Communications Storytelling 90

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Here are the top ten: Web traffic / web analytics: 73%. Read more: 3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]. 27) What metrics are communicators tracking?

Marketing 79

Marketing Publicity Survey Study 79

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. So, I lead our earned media team, which consists of 50 plus rockstar, precision storytellers. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

DECEMBER 11, 2024

infographics, data studies) can be repurposed. And we were like, we put a bunch of data around the sentiment on social around these two games and which one was going to have a bigger launch and we brought to life this like massive infographic, this amazing research and it was great. It’s not just one and done.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Contently - Strategy

SEPTEMBER 17, 2024

You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. Let’s say your team’s content strategy has been rolling along according to plan for months or maybe even years. And yet, the results still don’t reflect the effort.

Exercises 52

Exercises SEO System eBook 52