Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. The post Where Do You Find Data For PR Storytelling? But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 135

Storytelling Communications Survey Case Study 135

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Landis PR

NOVEMBER 4, 2024

Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building. The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps.

Storytelling 52

Storytelling Analytics Leadership Trends 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Thought leadership strategy. PR instead uses creativity and analytics to tell a story that resonates with your audience. Along this vein, thought leadership PR has become an essential part of public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

FEBRUARY 11, 2021

Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. . Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling. Understand How Different Publications Engage Different Audiences.

How To 221

How To Media Training Financial Storytelling 221

Landis PR

JANUARY 28, 2025

Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Tip: Partner with journalists and industry-specific publications to amplify your thought leadership content, reaching audiences who value authoritative voices in healthcare.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Stephen Waddington

JULY 16, 2021

It has become firmly aligned with leadership and executive management as a strategic management function. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Employee Crisis 199

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? How important is multimedia storytelling (video, design and photography)? Where does coding and predictive analytics fit in? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Any PR person who doesn’t understand analytics, or at least the basics of SEO, will find themselves working at a serious disadvantage in today’s digital environment. A course in Google Analytics or a partnership with a search expert is a worthy investment. Understanding SEO. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Storytelling is the underlining theme for social media pros. Canva/design. Social Listening.

Social Media 174

Social Media Media Analytics Data 174

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 146

Data How To Storytelling Analytics 146

The Hoyt Organization

FEBRUARY 13, 2025

Use online analytics, patient surveys, and social listening tools to identify content preferences and needs. Pro Tip: Build Your Brand with Effective Storytelling. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. product recalls or data breaches). Interested in learning more?

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Source: Fend Off Reactionary Cuts ).

Survey 183

Survey Marketing B2B Study 183

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Here are the product awards: Best of Show : Talkwalker analytics (won Most Innovative last year). Google Data Studio (great for analytics reports).

Tools 120

Tools Enterprise Analytics Case Study 120

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Evoke emotions such as excitement, hope, or empowerment through storytelling. Utilize storytelling to highlight the unique features and disruptive potential of the technology. Vanity metrics like press mentions are no longer the focus.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Analytics was still at the early stage. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Meeting 199

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. If not, dive into the topic for insightful analytics ASAP. Always remember to check sentiment.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 212

Marketing Content Marketing Data Social Media 212

Prowly

MARCH 4, 2025

Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Analytics are becoming even more important. However, it goes well beyond that. Not showing tangible business impact?

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 143

Survey Measurement Public Affairs Storytelling 143

PRSay

FEBRUARY 21, 2023

and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Sponsored by the U.S. Navy and Department of Defense, the university-affiliated research center located between Washington, D.C. Writers need ‘a healthy dose of doubt.’

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

PRSay

OCTOBER 12, 2018

On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. On influencers: “There are three ways to rank influencers: resonance, reach and relevance.” — Mary Elizabeth Germaine , executive vice president of global research, Ketchum Analytics. Join the group here.

Conference 111

Conference Internal International Storytelling 111

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. A-plus PR professionals feel empowered by PR data and analytics because they know insights can be drawn even if the results of a specific campaign aren’t so positive.

Measurement 137

Measurement Analytics Data Conference 137

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 151

Survey Communications Measurement Internal 151

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 89

Survey Trends Communications Storytelling 89