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Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. March: Revisit Your Best Content.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
This includes staffing changes, productlaunches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as tradeshows, speaking engagements, or media interviews. Ask about any upcoming news, or announcements that may have been in the works before you came on board.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
If people on Facebook engage your content, Facebook will show it to more people. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. This is how a little paid promotion can earn a little extra organic lift.
Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. March: Revisit Your Best Content.
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