Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. by Frank Strong.

Mobile 60

Mobile Study Survey Marketing 60

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), As the only PR agency currently meriting recognition as a Google Analytics Certified Partner , we take a data-driven approach to reporting whenever possible. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Teams can also use HubSpot’s sales analytics tool to review data like completed activities, deals created, and deal push rate, for each sales rep. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

MAY 22, 2018

Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it shows you which results stand out.

Marketing 67

Marketing B2B Print Technology 67

Sword and the Script

FEBRUARY 14, 2017

Google Analytics (GA) today refers to this as “sessions.”. When using web analytics, be sure to look for data the blog sends elsewhere. Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales.

B2B 77

B2B Measurement Blogging Community 77

Sword and the Script

NOVEMBER 22, 2016

If people on Facebook engage your content, Facebook will show it to more people. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. This is how a little paid promotion can earn a little extra organic lift.

B2B 60

B2B Facebook Marketing Advertising 60

Communications Conversations

OCTOBER 27, 2016

The marketing departments of 2016 (for the most part) are still built around creating things: Ads, billboards, trade show booths, web sites. From Google Analytics to third-party tools like Marketo to social platforms and monitoring tools, marketers are asked to know a decent dose of technology. Marketing creates THINGS.

Industry 60

Industry Marketing Web Trade Shows 60

Solo PR Pro

NOVEMBER 6, 2018

You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Ask about any upcoming news, or announcements that may have been in the works before you came on board. This includes staffing changes, product launches, expansions, partnerships and more. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

Beyond PR

DECEMBER 19, 2016

Looking at your blog’s analytics, you can easily see which posts were the most popular. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. This is great fodder for future content. July: Leverage What You Learn. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Bianchi Biz Blog

FEBRUARY 18, 2021

That means keeping up on the breaking news as well as the bigger picture, analytical coverage. Attend industry events – trade shows, webinars, conferences, etc. – One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. The same is true for PR pros.

Publicity 106

Publicity Automotive Transportation Trade Shows 106