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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Times have certainly changed.

Media 123
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Play with a Purpose

Mindful Marketing

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? ” ​ Subscribe to Mindful Matters blog.

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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

Whilst we’re still shopping new, we’re also gravitating towards preloved, evidenced in more than half of us buying second-hand apparel in 2023, with 63% of purchases being made online.

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Birkin vs. Wirkin: Are Knockoff Products Ethical?

Mindful Marketing

brand-named athletic apparel is often selectively distributed) Exclusive : there are only one or two retail options for purchasing the product (e.g., That’s what the law says, but what about ethics ? We always should be careful not to assume that what’s legal is ethical or what’s illegal is unethical.

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