Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. But what do we respond to?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

5W PR

MARCH 12, 2020

Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years.

Apparel 152

Apparel Financial Community Employee 152

Communications Conversations

OCTOBER 22, 2020

As we’ve seen for the last few years, brands are increasingly getting involved in societal issues–racial injustics, climate change and women’s rights, just to name a few. Now, brands are increasingly also getting involved in pushing out another important message: voting. Specifically, fashion brands.

Brand 97

Brand Branding Apparel Fashion 97

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. What data do you need to execute that strategy? How much of your campaign can be automated?

Marketing 210

Marketing Apparel Data Software 210

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 158

Company Nonprofit Apparel Banking 158

Cision

AUGUST 2, 2016

So how can your brand keep up? Angie Mathews, account executive at CGPR, says communication professionals need to always be on the alert and ready for change. Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands?

Fashion 120

Fashion Apparel Pitching Consumer 120

Communications Conversations

SEPTEMBER 1, 2020

But, from a marketing and communications perspective, you should remember and acknowledge him in a singular way in 2020: As the single-best example of the power of content curation on the web today. He’s doing it better in 2020 than any brand (or person, really) out there. So what can brands learn? Rex Chapman.

Examples 78

Examples Apparel Branding Brand 78

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back. And more and more high-end brands are getting into the mix.

Fashion 86

Fashion Sports Technology Apparel 86

Communications Conversations

JANUARY 19, 2015

In fact, according to AdRoll, brands are seeing a lift of 2.85X their normal lift when using these CTA buttons. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. Not bad, right? Might be time to learn Power Editor after all…'

Facebook 60

Facebook Apparel Brand Branding 60

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. They’re passionate about their brands and troubled when public statements don’t accurately reflect reality. They’re the foundation of any professional interview and help ensure consistency in your communications.

Media 123

Media Apparel Ethics Interviews 123

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE).

Apparel 106

Apparel Public Affairs Corporate Training 106

Mindful Marketing

APRIL 23, 2021

” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand.

Apparel 78

Apparel Corporate Social Media Print 78

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. Nike brand mentions increased by 135% compared to the previous week. There’s been a lot of discussion about the, shall we say, societal impacts and consequences of this campaign. 43 million.

Apparel 144

Apparel Sports YouTube Course 144

Reputation Us

AUGUST 18, 2016

Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years). Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.

Apparel 60

Apparel Strategy Customer Service Financial 60

Shift Communications

OCTOBER 12, 2016

Are they trying to change perception of their brand? For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Are they being sold? Julie Staadecker.

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

SEPTEMBER 17, 2015

Throughout your career, you’ve worked with both large brands and small brands. Smaller brands are typically the ones willing to experiment. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends.

Agency 60

Agency Apparel Pitching Creativity 60

Prohibition

JANUARY 20, 2023

The communications that followed were a masterclass in what NOT to do in a crisis. The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! Enter a PR crisis.

Fashion 62

Fashion Apparel Instagram Social Media 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. That was my first exposure into the communications world.

Ethics 82

Ethics Data Crisis Apparel 82

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. will soon name a new agency to handle public relations for its HSN brand.

Agency 28

Agency Retail Apparel Mobile 28

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. PR crisis communications marketing outrage PR crisis' Well then, you’re just not thinking outrageously enough.

Company 116

Company Apparel Airlines Crisis Communications 116

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information. They bring a valuable perspective to the state of today’s communications. (L The role of the Chief Communications Officer has therefore grown in importance.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.

Reputation 165

Reputation Apparel System Corporate 165