5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Mindful Marketing

OCTOBER 19, 2022

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? each, the big kids’ meals aren’t very wallet friendly.

Apparel 103

Apparel Sports Construction Resources 103

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81

Ethics Data Crisis Apparel 81

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Times have certainly changed. It’s only natural. Every case is different.

Media 123

Media Apparel Ethics Interviews 123

Mindful Marketing

SEPTEMBER 10, 2021

For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products. The results revealed some surprising behavior, for instance: 70.4%

Fashion 76

Fashion Retail Survey Apparel 76

ImPRessions - Crenshaw Communications

APRIL 18, 2018

People mistake ethical decision-making for deciding what’s right and what’s wrong. Most ethical crises are (difficult) moral dilemmas,” said Roger Fine, the retired J&J General Counsel. Will new customers be attracted to the brand? Your company just needs to do good things and get on the right side of whatever issue arises.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.

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Reputation Apparel System Corporate 165