Apparel Brand Reputation 
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.
Shift Communications
JANUARY 22, 2018
Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Within integrity , we have three potential areas for crises: Failure to show care for others. Christopher S.
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ImPRessions - Crenshaw Communications
MAY 29, 2018
A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. The PR agency brings valuable objectivity and experience to the table, and a good team will collaborate on defining and fleshing out the brand voice and its story.
Polaris
DECEMBER 11, 2014
I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. dpms is a local London business that sells branded apparel, jewelry and products by local artisans.
5W PR
FEBRUARY 1, 2020
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.
NewsWhip
SEPTEMBER 14, 2023
Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.
Sword and the Script
SEPTEMBER 23, 2014
There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. Ready for it?
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