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How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

Our team helped build it to an internationally recognized brand in just a few years. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old. Job Satisfaction'

How To 197
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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62
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Female Founded Startups

5W PR

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Fairygodboss.

Apparel 152
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Branding and Public Relations Go Hand-in-Hand

5W PR

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Branding 109
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Five Companies Enacting Change through Charity

5W PR

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes. Consumer’s Choice.

Company 88
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Olympic Medals in Influencer Marketing: Lessons From Visa, Skims, Adidas, and Reese’s on How They Scored Big at the 2024 Olympic Games

MaccaPR

The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. Gone are the days of relying solely on traditional ads — in 2024, brands harnessed the power of influencers to create personal, relatable content that resonated with millions worldwide.

Apparel 62
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions.

Ethics 82