Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Well then, you’re just not thinking outrageously enough. It’s guaranteed to score ridiculous amounts of coverage.

Company 116

Company Apparel Airlines Crisis Communications 116

Mindful Marketing

APRIL 23, 2021

” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand. Individuals also are not immune.

Apparel 78

Apparel Corporate Social Media Print 78

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job?

Apparel 106

Apparel Public Affairs Corporate Training 106

Shift Communications

JANUARY 22, 2018

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. Within integrity , we have three potential areas for crises: Failure to show care for others.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Shift Communications

SEPTEMBER 17, 2015

Throughout your career, you’ve worked with both large brands and small brands. Smaller brands are typically the ones willing to experiment. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends.

Agency 60

Agency Apparel Pitching Creativity 60

Mindful Marketing

FEBRUARY 1, 2025

Selective: the product’s manufacturer more carefully chooses specific retailers that align with the item’s brand image and positioning (e.g., brand-named athletic apparel is often selectively distributed) Exclusive : there are only one or two retail options for purchasing the product (e.g.,

Ethics 66

Ethics Retail Apparel Fashion 66