Mark My Words

MARCH 23, 2025

Littler’s team needs to carefully curate his brand image. Either way, brands will pay a premium for his endorsement. The right apparel or equipment sponsor could offer a substantial base sponsorship deal.’ The right apparel or equipment sponsor could offer a substantial base sponsorship deal.’

Apparel 60

Apparel Energy Sports Instagram 60

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.

Branding 78

Branding Brand Viral Apparel 78

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Creativity 81

Creativity Communications Branding Brand 81

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job?

Apparel 106

Apparel Public Affairs Corporate Training 106

Reputation Us

AUGUST 18, 2016

Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years). Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.

Apparel 60

Apparel Strategy Customer Service Financial 60

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions. The unfortunate thing is brands took a stand, but a lot of them aren’t walking the walk anymore. I grew up in West Monroe, Louisiana.

Ethics 82

Ethics Data Crisis Apparel 82

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s

Agency 28

Agency Retail Apparel Mobile 28

Mindful Marketing

FEBRUARY 1, 2025

Selective: the product’s manufacturer more carefully chooses specific retailers that align with the item’s brand image and positioning (e.g., brand-named athletic apparel is often selectively distributed) Exclusive : there are only one or two retail options for purchasing the product (e.g.,

Ethics 66

Ethics Retail Apparel Fashion 66

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Will new customers be attracted to the brand? It’s arguable, but as a global health organization with a stellar brand reputation, it’s reasonable to weigh in on a public health matter. Today’s consumers have different experiences and expectations. Will you alienate certain customers, influencers, or investors?

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace.

Reputation 165

Reputation Apparel System Corporate 165