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Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . Just because it’s a trending at the moment, brands shouldn't feel compelled to take part, especially when they don’t have any real ties to the topic. UncapRealFlavor like a champ!

Apparel 74
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How to Improve Your Social Media Targeting

Cision

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

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How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 82
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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. But it wasn’t just any old hoodie—this one was special.