Cision

JULY 26, 2017

Snapchat is tough to understand from a communications standpoint. Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter). LinkedIn also has an “Audience Expansion” feature that allows you to find similar audiences within your target criteria. Social Targeting on Snapchat.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

DECEMBER 28, 2021

An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. Christa Savickas is a marketing automation developer at ddm marketing + communications overseeing email marketing, from strategy and design to development and monitoring.

Marketing 210

Marketing Apparel Data Software 210

5W PR

MARCH 12, 2020

Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them.

Apparel 152

Apparel Financial Community Employee 152

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. PR crisis communications marketing outrage PR crisis' Well then, you’re just not thinking outrageously enough. It’s very easy to do, but will require some steely nerves the first few times you try it.

Company 115

Company Apparel Airlines Crisis Communications 115

PRSay

AUGUST 16, 2022

In addition, Gifts for Good uses offers custom sustainable packaging, social impact story cards, branded apparel, and “in your honor” donation cards. Gifts for Good tracks the impact of all of your company gifting and provides a comprehensive report. I also enjoy gifting to my clients through Gifts for Good.

Company 158

Company Nonprofit Apparel Banking 158

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE).

Apparel 106

Apparel Public Affairs Corporate Training 106

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. They’re the foundation of any professional interview and help ensure consistency in your communications. Times have certainly changed. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

Media 123

Media Apparel Ethics Interviews 123

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back.

Fashion 86

Fashion Sports Technology Apparel 86

Cision

AUGUST 2, 2016

Angie Mathews, account executive at CGPR, says communication professionals need to always be on the alert and ready for change. Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. There’s been a lot of discussion about the, shall we say, societal impacts and consequences of this campaign. But, what I want to talk about today is the PR/marketing results–so far.

Apparel 144

Apparel Sports YouTube Course 144

Communications Conversations

APRIL 24, 2017

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). Product and service design choices are now being made (in large part, in some cases) based on what photographs well on Instagram. And I don’t think this trend will be limited to coffee shops and restaurants.

Instagram 100

Instagram Trends Company Apparel 100

Mindful Marketing

APRIL 23, 2021

Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters. ” In the article I argued that communication, which is what many people solely associate with branding, should only be the “icing on the cake.”

Apparel 78

Apparel Corporate Social Media Print 78

Reputation Us

AUGUST 18, 2016

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean. They are not looking for a quick sale purely to see their ledger grow in the short term.

Apparel 60

Apparel Strategy Customer Service Financial 60

Communications Conversations

JANUARY 19, 2015

” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. What’s also interesting, according to AdRoll , is that the “Learn More” button is the top performer, but “Shop Now” is the most “popular.”

Facebook 60

Facebook Apparel Brand Branding 60

Institute for Public Relations

JUNE 26, 2023

An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs. Abstract Language → Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction.

Consumer 52

Consumer Apparel Retail Customer Service 52

Communications Conversations

SEPTEMBER 1, 2020

But, from a marketing and communications perspective, you should remember and acknowledge him in a singular way in 2020: As the single-best example of the power of content curation on the web today. He could be promoting whatever it is he wants to promote (apparel, new startup he’s invested in, etc.),

Examples 78

Examples Apparel Brand Branding 78

PR in High Definition

JULY 23, 2024

Whilst we’re still shopping new, we’re also gravitating towards preloved, evidenced in more than half of us buying second-hand apparel in 2023, with 63% of purchases being made online. The post The devil wears (preloved) Prada: Tech and second-hand marketplace growth appeared first on Firefly Communications.

Apparel 62

Apparel Technology Fashion Reputation 62

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Consider who your target audiences are, and what will resonate with them. Julie Staadecker.

Publicity 60

Publicity Apparel B2C Fashion 60

Reputation Us

APRIL 2, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. When asked to compare reputational qualities of ten well-known companies that are headquartered in Oregon or have a large presence in the state, Bob’s Red Mill and Les Schwab consistently rose to the top.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Reputation Us

APRIL 4, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. When asked to compare reputational qualities of ten well-known companies that are headquartered in Oregon or have a large presence in the state, Bob’s Red Mill and Les Schwab consistently rose to the top.

Reputation 60

Reputation Study Consumer Banking 60

5W PR

FEBRUARY 1, 2020

Logos are images that communicate the meaning behind a brand. Branding Communicates a Clear Message. Names should be appealing and, while they don’t have to directly communicate function, they should communicate specific value. A sports apparel line might get into equipment or exercise programs. What’s in a name?

Brand 109

Brand Branding Publicity Consumer 109

Shift Communications

SEPTEMBER 17, 2015

For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. Communications professionals will need to gain more broad knowledge rather than remaining niche experts if we want to evolve with the market.

Agency 60

Agency Apparel Pitching Creativity 60

Prohibition

JANUARY 20, 2023

The communications that followed were a masterclass in what NOT to do in a crisis. The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! Enter a PR crisis.

Fashion 62

Fashion Apparel Instagram Social Media 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. That was my first exposure into the communications world.

Ethics 82

Ethics Data Crisis Apparel 82

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. A social media policy should clearly state what types of communications are included in the guidelines. Define social media.

Policies 40

Policies Social Media Handbook Guidelines 40

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. said Gigi Ganatra Duff, VP, PR and Communications, HSNi. The post HSN, Inc.

Agency 28

Agency Retail Apparel Mobile 28

Buzzstream

OCTOBER 23, 2024

My career progression is to then become a leader of communications and PR more broadly. He was the youngest CMO, and he just happened to be the CMO for American Apparel. So, having this ongoing big picture in your communications with the client seems to be the way to get everybody on the same page—not just your own internal team.

SEO 62

SEO Study Brand Branding 62

Mindful Marketing

JUNE 4, 2024

I'd shared with Kaylee my opinion of the movie’s marketing tactics, but I really wanted to hear hers, since she’s a communications and marketing professional who knows more about the rom-com genre than I do.

Film 98

Film Apparel Television Viral 98

Mindful Marketing

FEBRUARY 7, 2020

Should the Federal Communication Commission (FCC) have thrown a flag for ‘illegal use of the hips’ or ‘unnecessary raunchiness’? by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. and 10 p.m.,

YouTube 67

YouTube Apparel Television Film 67

Communications Conversations

OCTOBER 22, 2020

Like many fashion brands, AE features their voting apparel in their Insta posts. In fact, I’d say they might have been the first brand that was out there making this push years ago. Nowadays, they’ve linked up voting efforts to #climatechange initiatives. American Eagle. Banana Republic. ” Smart move.

Brand 97

Brand Branding Apparel Fashion 97

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information. They bring a valuable perspective to the state of today’s communications. (L The role of the Chief Communications Officer has therefore grown in importance.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Earlier this year Under Armour announced a restructuring meant to streamline its business and refocus on women’s apparel, among other areas. appeared first on Crenshaw Communications. Business suffered as some of its large retail customers struggled, and the brand lost cachet among the all-important teen segment.

Reputation 165

Reputation Apparel System Corporate 165