Communications Conversations

APRIL 24, 2017

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). As companies become more data-focused and more aware of real-time consumer trends, thanks to social media, it will be interesting to see if this trend accelerates, or if it fizzles out, in the years ahead.

Instagram 100

Instagram Trends Company Apparel 100

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back.

Fashion 86

Fashion Sports Technology Apparel 86

5W PR

FEBRUARY 1, 2020

Logos are images that communicate the meaning behind a brand. Branding Communicates a Clear Message. When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer.

Branding 109

Branding Brand Publicity Consumer 109

Communications Conversations

JANUARY 19, 2015

” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. What’s also interesting, according to AdRoll , is that the “Learn More” button is the top performer, but “Shop Now” is the most “popular.”

Facebook 60

Facebook Apparel Branding Brand 60

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. More information is available at ReputationUs.com. About DHM Research.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. What are the ways your audience consumes media? Where are they physically present?

Publicity 60

Publicity Apparel B2C Fashion 60

PR in High Definition

JULY 23, 2024

Both consumers and businesses valued shiny, new objects, but our collective level of overconsumption was unsustainable for both the environment, and our finances. The post The devil wears (preloved) Prada: Tech and second-hand marketplace growth appeared first on Firefly Communications.

Apparel 62

Apparel Technology Fashion Reputation 62

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? Communications professionals will need to gain more broad knowledge rather than remaining niche experts if we want to evolve with the market.

Agency 60

Agency Apparel Pitching Creativity 60

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. That was my first exposure into the communications world.

Ethics 82

Ethics Data Crisis Apparel 82

Buzzstream

OCTOBER 23, 2024

Why consumers operate a certain way and how brands interact with them. And I think when you think about like consumer behavior and like what makes a brand, a brand isn’t what you say it is. We’re smarter than the algorithm, but brands have never been smarter than the consumers they serve. So one of them was.

SEO 62

SEO Study Branding Brand 62

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. said Gigi Ganatra Duff, VP, PR and Communications, HSNi. About HSN, Inc.

Agency 28

Agency Retail Apparel Mobile 28

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. PR crisis communications marketing outrage PR crisis' Ready for it? And that’s it folks.

Company 116

Company Apparel Airlines Crisis Communications 116

Mindful Marketing

JUNE 4, 2024

I'd shared with Kaylee my opinion of the movie’s marketing tactics, but I really wanted to hear hers, since she’s a communications and marketing professional who knows more about the rom-com genre than I do. What is more valuable to us as humans than love, though?

Film 98

Film Apparel Television Viral 98

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information. They bring a valuable perspective to the state of today’s communications. (L The role of the Chief Communications Officer has therefore grown in importance.

Corporate 213

Corporate Ethics Apparel Journalism 213