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How to Improve Your Social Media Targeting

Cision

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Snapchat is tough to understand from a communications standpoint. Household -> (Home ownership, Home type, In-market, Pet owner, Residence characteristics, Value). Social Targeting on Snapchat.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

To develop a more effective crisis communications strategy, we need to understand trust. The most serious crises come from a combined failure of people and processes together; Enron’s total destruction as a corporate entity is an example of the most severe consequences of breaking both character and competency. Christopher S.

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5 Ways Your Company Can Make a Social Impact Today

PRSay

Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. In addition, Gifts for Good uses offers custom sustainable packaging, social impact story cards, branded apparel, and “in your honor” donation cards. Gifts for Good.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106
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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. We occasionally talked about them in class, but they weren’t a serious part of the curriculum.

Media 123
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Behind the Headlines With Angie Mathews

Cision

Angie Mathews, account executive at CGPR, says communication professionals need to always be on the alert and ready for change. Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. So how can your brand keep up?

Fashion 120
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A Promotion Unlike Any Other

Mindful Marketing

The PGA’s Partners’ webpage reads like a Who’s Who List of corporate sponsors. Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters.

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