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In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.
I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Times have certainly changed. Key messages are the major points you want to convey.
Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. That was my first exposure into the communications world.
Whilst we’re still shopping new, we’re also gravitating towards preloved, evidenced in more than half of us buying second-hand apparel in 2023, with 63% of purchases being made online. The post The devil wears (preloved) Prada: Tech and second-hand marketplace growth appeared first on Firefly Communications.
Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information. They bring a valuable perspective to the state of today’s communications. (L The role of the Chief Communications Officer has therefore grown in importance.
Earlier this year Under Armour announced a restructuring meant to streamline its business and refocus on women’s apparel, among other areas. An organization that cultivates diversity, openness, and ethical behavior is in far better shape to handle unforced errors of any kind, especially today.
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