Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE).

Apparel 106

Apparel Public Affairs Corporate Training 106

Mindful Marketing

APRIL 23, 2021

Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters. ” In the article I argued that communication, which is what many people solely associate with branding, should only be the “icing on the cake.”

Apparel 78

Apparel Corporate Social Media Print 78

Shift Communications

SEPTEMBER 17, 2015

For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. Communications professionals will need to gain more broad knowledge rather than remaining niche experts if we want to evolve with the market.

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific.

Company 116

Company Apparel Airlines Crisis Communications 116