Remove Apparel Remove Consumer Remove Creativity
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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. These contests can encourage creativity and generate excitement around the book. Offer limited-edition merchandise related to the books, such as tote bags, bookmarks, or apparel.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

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Brands in the Metaverse

5W PR

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. That’s where The Metaverse Foundry is helpful, as it’s combined the forces of over 700 creative content specialists, visual artists, producers, developers, and technologists. Decentraland.

Brand 88
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Five Companies Enacting Change through Charity

5W PR

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88
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Turning Trash into Treasure

Mindful Marketing

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. ” “Apparel was responsible for some 2.1 consumer throws away 81.5

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Turning Trash into Treasure

Mindful Marketing

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. ” “Apparel was responsible for some 2.1 consumer throws away 81.5

Apparel 65
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Singles’ Day on Chinese Social Media

Flack's Revenge

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.