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Female Founded Startups

5W PR

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Fairygodboss.

Apparel 152
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Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits.

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Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. The quality of products and services, along with a workplace culture that treats employees with respect, environmentally conscious and community involvement all proved essential to enhance a reputation.”.

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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

Why consumers operate a certain way and how brands interact with them. And I think when you think about like consumer behavior and like what makes a brand, a brand isn’t what you say it is. We’re smarter than the algorithm, but brands have never been smarter than the consumers they serve.

SEO 62
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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators. ” Consumer awareness increases.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. Today’s consumers have different experiences and expectations. To them, it is the normal everyday.”

Corporate 213