Remove Apparel Remove Consumer Remove Local
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New trend: Companies making product design trends based on Instagram

Communications Conversations

Locally, right here in Minneapolis, Hi-Lo Diner is rumored to have made key decisions on the decor and appearance of their restaurant based on how people would photograph their food on Instagram (and their retro sign outside). What I did see was virtually everybody on the internet talking about the drink and photographing it last week.

Instagram 100
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Five Companies Enacting Change through Charity

5W PR

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88
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Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits.

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Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

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How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 82
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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. What are the ways your audience consumes media? Tell the Story. Measuring if it Matters.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. I chose this path because I didn’t want my days to be the same.

Agency 60