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How to Improve Your Social Media Targeting

Cision

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Household -> (Home ownership, Home type, In-market, Pet owner, Residence characteristics, Value). Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance).

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5 Ways Your Company Can Make a Social Impact Today

PRSay

Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. In addition, Gifts for Good uses offers custom sustainable packaging, social impact story cards, branded apparel, and “in your honor” donation cards. Gifts for Good.

Company 158
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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. Well then, you’re just not thinking outrageously enough. It’s guaranteed to score ridiculous amounts of coverage.

Company 116
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106
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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. We occasionally talked about them in class, but they weren’t a serious part of the curriculum.

Media 123
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A Promotion Unlike Any Other

Mindful Marketing

The PGA’s Partners’ webpage reads like a Who’s Who List of corporate sponsors. Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters.

Apparel 78
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Behind the Headlines With Angie Mathews

Cision

From working as an in-house PR person or at a boutique agency as a junior account executive, to working at a major corporate firm, try different environments and look for agencies that focus on things that you are passionate about.

Fashion 120