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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

The most serious crises come from a combined failure of people and processes together; Enron’s total destruction as a corporate entity is an example of the most severe consequences of breaking both character and competency. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel.

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Barbie dominates August brand coverage

NewsWhip

The Daily Mirror had a viral article with more than 65k engagements that claimed that the reason that Messi signed with Adidas in 2006 was because Nike turned down a request from the soon-to-be superstar’s father for more sporting apparel. All in all, not a great month for Nike’s reputation.

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. dpms is a local London business that sells branded apparel, jewelry and products by local artisans.

Media 123
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106
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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. Well then, you’re just not thinking outrageously enough. Ready for it? Be offensive and distasteful. .

Company 108
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I grew up in West Monroe, Louisiana. Right after graduation, I moved back home to Monroe.

Ethics 81
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HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

Corporate Communications Agency of Record. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. Retains Flatiron Communications, LLC as its.

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