Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. ” “Apparel was responsible for some 2.1

Apparel 65

Apparel Fashion Training Construction 65

Prohibition

JANUARY 20, 2023

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! For our first campaign round up of 2023, we’re starting with a throwback!

Fashion 62

Fashion Apparel Instagram Social Media 62

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. These products will help students succeed in the classroom by supplying them with the necessary tools to learn, and hopefully spark their creativity.

Company 88

Company Apparel Nonprofit Consumer 88

Flack's Revenge

NOVEMBER 12, 2015

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. Next, marketers should deliver a “key message” of their products, catch consumers’ interests, and propose appropriate marketing strategies on social media platforms.

Social Media 120

Social Media Media Apparel Retail 120

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Tell the Story.

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. While I don’t know what the “next big thing” will be, I believe PR and marketing will continue to become inseparably intertwined in the years ahead.

Agency 60

Agency Apparel Pitching Creativity 60

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing. Those people are wrong.

Brand 109

Brand Branding Publicity Consumer 109

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I think, I came up in SEO in my career, I’ve worked at Red Ventures in the early days of RV got really entrenched into the digital marketing and SEO world. Building and marketing those sites to generate leads.

SEO 62

SEO Study Brand Branding 62