5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. These contests can encourage creativity and generate excitement around the book. Offer limited-edition merchandise related to the books, such as tote bags, bookmarks, or apparel.

Industry 78

Industry Apparel Print Marketing 78

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Kelly Groehler.

Apparel 106

Apparel Public Affairs Corporate Training 106

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. And no one aspect of my job is more important than the other. Some of the commonalities of my days are people and plans. No pitch topic is off the table.

Agency 60

Agency Apparel Pitching Creativity 60