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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. These contests can encourage creativity and generate excitement around the book. Offer limited-edition merchandise related to the books, such as tote bags, bookmarks, or apparel.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Kelly Groehler.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. And no one aspect of my job is more important than the other. Some of the commonalities of my days are people and plans. No pitch topic is off the table.

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Birkin vs. Wirkin: Are Knockoff Products Ethical?

Mindful Marketing

brand-named athletic apparel is often selectively distributed) Exclusive : there are only one or two retail options for purchasing the product (e.g., In addition, counterfeit products are unfair because their sellers benefit from the original designer’s hard work and creativity with relatively little effort of their own.

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