Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. What’s your crisis PR background? At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Apparel Product Launch Agency 159

NewsWhip

SEPTEMBER 14, 2023

This latest viral story isn’t based on tradition, however, and instead reignites a comms crisis Burger King faced last summer that resulted in massive public support for an employee who was believed to be under-appreciated. All in all, not a great month for Nike’s reputation.

Branding 78

Branding Brand Viral Apparel 78

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. It may want to let a crisis blow over, or just go quiet until the next news cycle, especially if the criticism is undeserved.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. PR crisis communications marketing outrage PR crisis' Ready for it? Be offensive and distasteful. .

Company 108

Company Apparel Airlines Crisis Communications 108

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. Throughout my career, I’ve dealt frequently with crisis situations. Take your time.

Ethics 81

Ethics Data Crisis Apparel 81

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Event panelists worked through some of the most well-known episodes in PR history, including the 1992 Tylenol poisoning crisis (Johnson & Johnson). It’s arguable, but as a global health organization with a stellar brand reputation, it’s reasonable to weigh in on a public health matter. PR’s Deep Impact: The CCO.

Corporate 213

Corporate Ethics Apparel Journalism 213