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He was the youngest CMO, and he just happened to be the CMO for American Apparel. And then I call it leadership-level strategy: Can you connect your actions to the mission and vision of the company? When I was first getting into this, I read a book by Ryan Holiday. Do you know your economics? Can you apply it to the different channels?
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Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.
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