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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

He was the youngest CMO, and he just happened to be the CMO for American Apparel. And then I call it leadership-level strategy: Can you connect your actions to the mission and vision of the company? When I was first getting into this, I read a book by Ryan Holiday. Do you know your economics? Can you apply it to the different channels?

SEO 62
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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213
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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

Earlier this year Under Armour announced a restructuring meant to streamline its business and refocus on women’s apparel, among other areas. A scathing story in The Wall Street Journal recounted how female employees were subjected to sexual harassment and “inappropriate conduct” in the workplace.