Apparel, International and Product Launch

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Olympic Medals in Influencer Marketing: Lessons From Visa, Skims, Adidas, and Reese’s on How They Scored Big at the 2024 Olympic Games

MaccaPR

AUGUST 26, 2024

Visa’s Real-Time Payments Campaign with Athlete Influencers Visa capitalized on the international stage of the 2024 Olympics by promoting its innovative contactless and biometric payment technologies. This emphasis on comfort and adaptability allowed Adidas to showcase its commitment to creating apparel that works for everyone.

Apparel

Apparel Product Launch Marketing Sports

Branding and Public Relations Go Hand-in-Hand

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It’s typically within an existing product line or, at least, within a product category that is already associated with the brand.

Brand

Brand Branding Publicity Consumer

Public Relations Today

Olympic Medals in Influencer Marketing: Lessons From Visa, Skims, Adidas, and Reese’s on How They Scored Big at the 2024 Olympic Games

Branding and Public Relations Go Hand-in-Hand

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