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Fitness Marketing For Springtime

5W PR

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Partner with Local Businesses Partnering with local businesses is another way for gyms to attract new clients during the warmer months.

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5 Ways Your Company Can Make a Social Impact Today

PRSay

Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. A local graphic designer donated time and expertise to create the logo used for the 5K promotion and the T-shirt. Our neighbors collectively donated $2,000. Custom Ink. YouGiveGoods.

Company 156
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Barbie dominates August brand coverage

NewsWhip

This was the biggest brand story to emerge that month, and more than a year later it was back once again thanks to NPR’s reporting, which has earned nearly 30k engagements in the last day, and has since been picked up by several local news outlets across the country. The story originally totaled over 1.4

Brand 78
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Reputation Is Critical

Reputation Us

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

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Five Companies Enacting Change through Charity

5W PR

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. All while supporting the local artisans who make the jewelry. One-for-one giving has gained popularity among brands who are looking to give back.

Company 88
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New trend: Companies making product design trends based on Instagram

Communications Conversations

Locally, right here in Minneapolis, Hi-Lo Diner is rumored to have made key decisions on the decor and appearance of their restaurant based on how people would photograph their food on Instagram (and their retro sign outside). What I did see was virtually everybody on the internet talking about the drink and photographing it last week.

Instagram 100
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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage.

Media 123