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Olympic Medals in Influencer Marketing: Lessons From Visa, Skims, Adidas, and Reese’s on How They Scored Big at the 2024 Olympic Games

MaccaPR

The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms took center stage, influencer marketing emerged as the go-to strategy for companies aiming to connect with a global audience.

Apparel 62
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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back. Click here to request a demo or to discuss your monitoring needs.

Fashion 86
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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. The world of social media changes quickly. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

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Branding and Public Relations Go Hand-in-Hand

5W PR

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing.

Brand 109