Olympic Medals in Influencer Marketing: Lessons From Visa, Skims, Adidas, and Reese’s on How They Scored Big at the 2024 Olympic Games
MaccaPR
AUGUST 26, 2024
The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms took center stage, influencer marketing emerged as the go-to strategy for companies aiming to connect with a global audience.
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