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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Music and radio. How effectively can I target new customers/prospects on the platform?

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads.

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Should the FCC Have Thrown a Flag?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. As armchair apologists argue, mindful marketers aim to analyze the action from each angle, hoping to make ‘the right call.’ and 10 p.m.,

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