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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. But in opening up the second-hand market, technology has also overhauled its reputation into something trendy.

Apparel 62
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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Vice President, Marketing Technology. cta] The post Repairing Trust: Reputation Management and Crisis Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Barbie dominates August brand coverage

NewsWhip

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. All in all, not a great month for Nike’s reputation.

Brand 78
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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. In most cases this means to face the reputation crisis with sound advice and appropriate action. Everybody’s a critic, including the PR agency.

Apparel 160
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. I grew up in West Monroe, Louisiana.

Ethics 81
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel.

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A Social Media Policy Can Prevent Online #Fails

David PR Group

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. More information and a sample social media policy are available in my book How to Protect (Or Destroy) Your Reputation Online. –John.