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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Vice President, Marketing Technology. cta] The post Repairing Trust: Reputation Management and Crisis Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. In most cases this means to face the reputation crisis with sound advice and appropriate action. Everybody’s a critic, including the PR agency.

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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. It’s become a favorite tactic of some apparel brands. PR crisis communications marketing outrage PR crisis'

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Inside Luke Littler’s fortune: Xbox, KP Nuts and Boohooman has seen darts ace pocket MILLIONS – now, a reputation expert reveals why this is only just the beginning

Mark My Words

‘He’s young, marketable, and riding the wave of a sport that’s enjoying a broader global audience. The right apparel or equipment sponsor could offer a substantial base sponsorship deal.’ Either way, brands will pay a premium for his endorsement. ‘He is a walking billboard for darts gear.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel.

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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. But in opening up the second-hand market, technology has also overhauled its reputation into something trendy.

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Barbie dominates August brand coverage

NewsWhip

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. All in all, not a great month for Nike’s reputation.