Deirdre Breakenridge

DECEMBER 15, 2014

Seeing a need for ugly Christmas sweaters, I used my background in internet marketing to confirm there was also an online demand for Christmas sweaters and that’s when Tipsy Elves was started. When you first launched, how were you using PR and marketing to promote your website?

Interviews 257

Interviews Apparel Social Media Engineering 257

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Branding 78

Branding Brand Viral Apparel 78

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I think, I came up in SEO in my career, I’ve worked at Red Ventures in the early days of RV got really entrenched into the digital marketing and SEO world. Building and marketing those sites to generate leads.

SEO 62

SEO Study Branding Brand 62

Mindful Marketing

JUNE 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Love, exciting and new. Offering entertainment that people enjoy is a good thing, but are new marketing strategies for monetizing love courting immorality?

Film 98

Film Apparel Television Viral 98

Mindful Marketing

FEBRUARY 1, 2025

In choosing a retail strategy, marketers often consider three levels of distribution intensity , or selectivity: Intensive : a product is available virtually everywhere in a very wide variety of retail outlets (e.g., ” Surprisingly, the flattery came through. many snack foods are intensively distributed).

Ethics 66

Ethics Retail Apparel Fashion 66